Online search engine optimization has become the most important factor in business success, and it’s one that you can easily take advantage of if you have the right knowledge, tools, and services at your disposal. Whether you have an online store or just provide information online, optimising your website can help your business get more customers, be seen by more people, and even help with branding. For more information on how to rank higher on Google as well as using expert SEO Perth strategies for services, check out this helpful article below!
What is the best way to rank higher in Google search?
SEO is an ever-changing and complex field, but there are a few simple strategies that any business can use to improve their ranking. Here are five expert tips.
Company Domain Validation
If you want your website to rank higher on Google, you need to make sure you have a valid company domain. This means that your website should be registered with the correct top-level domain (TLD) extension for your country. For example, if you’re in the United States, your website should have an.com extension. You can also register additional domains with different TLDs to reach a wider audience.
To build quality backlinks
If you want your website to rank higher on Google, you need to focus on building quality backlinks. This means finding high-quality websites in your industry that are willing to link back to your site. There are a few ways to do this.
Mobile Responsive Website and App
Your website and app must be mobile responsive in order to rank higher on Google. Mobile responsive design ensures that your site and app look great and function properly on all devices, from phones to tablets to desktop computers. A mobile responsive website is also faster and easier for Google to crawl, which means better search engine optimization (SEO) and higher rankings.
Enhance Website Videos and Images
One of the most important things you can do to improve your website’s ranking is to optimise your videos and images. Whenever you upload a video or image, be sure to include keywords in the file name and fill out the alternate text field with a keyword-rich description. This will help search engines index your content and make it more likely to show up in search results. In addition, try to use descriptive words in your video titles and descriptions to give users an idea of what they can expect to see.
Online Reviews and Testimonials
One of the most important ways to rank higher on Google is by collecting online reviews and testimonials. Why? Because potential customers trust online reviews as much as personal recommendations, 72% of consumers say that positive reviews make them trust a local business more.